PinpointIQ

Geographic market intelligence for location- and route-based businesses

AnalyticsLaunched Jun 2026

The story

PinpointIQ unifies census, demographic, competitive, and operational data into a single strategic view for multi-site and route-based operators. Instead of toggling between multiple tools and spreadsheets, users visualize MSA-level data across 900+ U.S. markets to identify white space, calculate local TAM, and make confident expansion decisions. Built specifically for location- and route-based verticals including HVAC, pest control, landscaping, dental practices, veterinary clinics, and 25+ others.

Overview

PinpointIQ is a geographic market intelligence platform designed for multi-site and route-based businesses and their investors. It consolidates scattered data sources—census information, competitor locations, demographic indicators, and internal portfolio data—into unified, map-first visualizations across 900+ U.S. markets. Users can evaluate acquisition targets, identify white space opportunities, calculate local total addressable market (TAM), and make site selection decisions without toggling between multiple tools or spreadsheets. The platform covers 30+ location- and route-based verticals including HVAC, pest control, landscaping, dental practices, veterinary clinics, auto repair, and funeral services. Built for speed and corporate development workflows, PinpointIQ delivers market reports and presentation-ready outputs in minutes, enabling decision-makers to move faster than competitors with complete market visibility.

Key features

Map-First Interactive UI

Visualize 900+ markets with interactive choropleth maps, drill down to census tract level, and filter 50+ variables in real time without spreadsheets.

Unified Data Layer

Consolidate demographic, economic, competitive density, and growth metrics from multiple sources into one strategic view.

Local TAM Calculation

Proprietary market sizing engine reveals underserved geographies and calculates opportunity size across 50+ public and proprietary data sources.

Competitor Density Mapping

Overlay competitor locations, service radii, and route density against demographic demand to assess market saturation.

Shareable Exports

Generate presentation-ready market reports, exportable maps, and tables in one click without requiring data science expertise.

Multi-Vertical Coverage

Purpose-built support for 30+ location- and route-based verticals including HVAC, pest control, landscaping, dental, veterinary, and auto services.

Use cases

1
Site Selection
Evaluate new markets by layering competitor density, population growth, and demographics to identify worth-pursuing opportunities.
2
Market Density Analysis
Determine if a market can absorb additional locations by mapping competitor saturation and demographic demand.
3
Acquisition Evaluation
Size acquisition targets and assess whether they expand footprint or cannibalize existing locations.
4
Organic Expansion Planning
Identify white space and underserved geographies to plan multi-site growth across 900+ U.S. markets.

FAQ

What data sources does PinpointIQ use?

PinpointIQ unifies census data, demographic indicators, economic metrics, competitor location data, and vertical-specific insights from 50+ public and proprietary sources into one platform.

How many markets and verticals does PinpointIQ cover?

The platform covers 900+ U.S. markets across 30+ location- and route-based verticals including HVAC, pest control, landscaping, dental practices, veterinary clinics, auto repair, and more.

Can I use PinpointIQ for my specific vertical?

PinpointIQ covers 30+ verticals including route-based services, trade services, healthcare, automotive, and consumer services. If your vertical is not listed, you can request it.

How much does PinpointIQ cost?

Pricing starts at $150/month for one vertical with up to 5 users included. Additional verticals cost $50/month each. Extra user blocks of 5 are $100/month. No setup fees or annual commitment required.

Is there a free trial available?

Yes, PinpointIQ offers a 30-day free trial with full access to selected verticals. A work email and card are required to start, and you can cancel anytime.