Product Launch Checklist

Every launch step, why it matters and when to skip it

ProductivityLaunched Sep 2026

The story

A free, step by step launch checklist for indie makers shipping software. Pick your launch type (SaaS, mobile app, AI tool, extension, open source) and get only the items that apply, each with the reason and a skip note. No account, no ads.

Overview

Product Launch Checklist is a free web-based resource designed to guide software makers through the complete product launch process. It provides a structured, phased approach spanning from pre-launch preparation through the first month post-launch, with 66 items organized into nine phases. The tool adapts dynamically based on the type of product being launched (SaaS, mobile app, AI tool, browser extension, open source project, or developer tool), removing non-applicable items to keep the checklist focused and relevant. Each checklist item includes an explanation of why it matters and guidance on when it can be skipped, helping makers prioritize effectively. The resource covers critical areas including product readiness (testing, analytics, error tracking, email setup), website optimization (HTTPS, metadata, performance, SEO), launch assets (logos, screenshots, descriptions), directory submissions, and post-launch activities (user outreach, feedback collection). The checklist is completely free, requires no account creation, and progress is saved locally in the browser, making it accessible and low-friction for indie teams and solo makers.

Key features

Adaptive Checklist

Automatically filters 66 items down to only those relevant to your product type, keeping the list focused and manageable.

Phased Approach

Organizes launch tasks into nine phases from pre-launch through the first month, with clear progression tracking.

Contextual Guidance

Each item explains why it matters and when you can skip it, helping makers make informed decisions about priorities.

No Account Required

Completely free to use with no email signup or account creation needed, and progress is saved locally in your browser.

Asset Size Reference

Provides specific logo and screenshot dimensions for different platforms through integrated SubmitMap tool integration.

Directory Filtering

Helps identify which launch platforms and directories accept your specific product type before submitting.

Use cases

1
Indie SaaS Makers
Solo founders and small teams launching their first SaaS product can follow a structured path covering all critical pre-launch and launch-day tasks.
2
AI Tool Creators
Developers building AI tools get a tailored checklist that addresses the unique requirements of AI product launches and directory submissions.
3
Mobile App Developers
App creators can follow platform-specific guidance for app store optimization, testing, and launch coordination.
4
Open Source Project Maintainers
Developers releasing open source projects can use the checklist to maximize visibility and community engagement at launch.

FAQ

Is Product Launch Checklist really free?

Yes, it is completely free to use forever with no account required, no email signup, and no hidden costs.

How many items are in the checklist?

The checklist contains 66 total items organized into nine phases, but the number adapts based on your product type, removing items that do not apply to you.

Does the checklist save my progress?

Yes, your progress is automatically saved in your browser, so you can return to where you left off without logging in.

Can I use this for enterprise software launches?

Yes, the checklist is designed for various product types including SaaS, mobile apps, AI tools, browser extensions, open source projects, and developer tools.

What if I skip some items on the checklist?

Each item includes guidance on when you can skip it, helping you make informed decisions about what is essential for your specific launch.