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SparkToro

Audience research for marketers

MarketingLaunched Aug 2026

The story

SparkToro is an audience research tool that reveals the publications, podcasts, social accounts, and sources an audience pays attention to. Marketers use it to find where their customers spend attention for better targeting. It was co-founded by Rand Fishkin and launched in 2020.

Tech stack & tags

#marketing

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