SwipeToLaunch

Tinder-style launch directory for startups and apps

MarketingLaunched Oct 2026

The story

SwipeToLaunch is a different kind of launch directory for startups, SaaS and apps. Instead of an upvote race, visitors swipe through new products one card at a time: right if they like the idea, left if they don't. Every swipe is one vote, and the public board ranks products by the share of people who swiped right, weighed against sample size. Makers submit with one link and no account; a free listing goes live once the SwipeToLaunch badge is on their homepage.

Overview

SwipeToLaunch is a launch directory built around one mechanic: swipe. New startups, SaaS products, dev tools and apps appear one card at a time, and visitors swipe right if they like the idea and left if they don't. Every swipe is a vote, no account needed.

The ranking comes from approval, not upvote counts. A product's score is the share of its swipes that said launch, and the board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.

For makers: - Submit with one link and no account; the site drafts the listing from your page - Free listing: put the SwipeToLaunch badge on your homepage and the listing goes live, with a followed link while the badge is up - Featured: $29 one-time, live right away, first in the deck and on the board for 30 days, with a gold mark - A moderator reviews each new listing within about a day - Every product gets a public listing page, a place in the swipe deck and a spot on the weekly board

For developers and agents: REST, MCP and Markdown access at /developers.

Key features

Tinder-style swipe deck

Right to launch, left to pass: new products appear one card at a time.

Approval-ranked board

The public board ranks products by approval share, weighed against sample size.

Weekly board

Each past week's top three are kept on a permanent page.

One-link submission

Submit with one link and no account; the listing is drafted from your page.

Free or Featured listing

Free listing with the badge on your homepage, or $29 one-time Featured.

Founder pages

Founder pages that people can swipe on too.

Agent access

REST API, MCP endpoint and Markdown pages for developers and AI agents.

Use cases

1
Makers and indie hackers
Launching a new startup, SaaS or app.
2
Founders
Looking for a Product Hunt alternative with honest approval scores.
3
Visitors
Discovering new products one card at a time.
4
Developers and AI agents
Reading launch data via the REST API or MCP.

FAQ

How much does a listing cost?

A listing is free once the SwipeToLaunch badge is on your homepage, with a followed link while the badge is up. Featured is $29 one-time: live right away with no badge, first in the deck and on the board for 30 days, with a gold mark.

How is a product's score calculated?

The score is the share of a product's swipes that said launch. The board weighs that share against sample size, so 100% from 2 swipes sits below 92% from hundreds. Below 5 swipes a score is labelled Early. One vote per person per product.

Do I need an account?

No. Visitors swipe for free with no account, and makers submit with one link and no account; the site drafts the listing from your page.

How fast does a listing go live?

A moderator reviews each new listing within about a day. A free listing goes live once the badge is on your homepage; Featured goes live right away.

Is there an API?

Yes. REST, MCP and Markdown access for developers and AI agents is documented at https://swipetolaunch.com/developers.